Comments on: This is a story that you will NOT see in the Advertiser http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/ Happenings and other things around Orroroo and district Fri, 21 May 2010 03:28:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: tim http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/comment-page-1/#comment-64 tim Thu, 10 Dec 2009 22:59:20 +0000 http://www.orroroo.com.au/?p=219#comment-64 No worries Felicity, thanks for taking the time to comment. No worries Felicity, thanks for taking the time to comment.

]]> By: Felicity http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/comment-page-1/#comment-63 Felicity Thu, 10 Dec 2009 14:18:55 +0000 http://www.orroroo.com.au/?p=219#comment-63 Sure, but Goliath is under cost pressure, too – as a rule of thumb, a newspaper would look to the cover price to recover its distribution costs. But there's a cap on the cover price – it can't exceed what enough readers are prepared to pay. So the squeeze is on at both ends. I agree the ol' 'Tiser isn't always much of a read – and that's the problem – their circulation hasn't kept up with costs. But I can't see a bit of downward pressure by News as being bad for consumers (or small publishers) – but then, I'm not a retailer, and I guess I should see how they accommodate your newsagent before I commit to an opinion! Anyway, I was just passing through before I got diverted. I like your site. (Maybe News will find a model to make it pay!) Cheers Sure, but Goliath is under cost pressure, too – as a rule of thumb, a newspaper would look to the cover price to recover its distribution costs. But there’s a cap on the cover price – it can’t exceed what enough readers are prepared to pay. So the squeeze is on at both ends.
I agree the ol’ ‘Tiser isn’t always much of a read – and that’s the problem – their circulation hasn’t kept up with costs. But I can’t see a bit of downward pressure by News as being bad for consumers (or small publishers) – but then, I’m not a retailer, and I guess I should see how they accommodate your newsagent before I commit to an opinion!

Anyway, I was just passing through before I got diverted. I like your site. (Maybe News will find a model to make it pay!)
Cheers

]]> By: tim http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/comment-page-1/#comment-62 tim Wed, 09 Dec 2009 22:35:48 +0000 http://www.orroroo.com.au/?p=219#comment-62 Hi Felicity. Personally, as a retailer I would think a 33.3% markup (or 25% of cover price) would be resonable for selling publications, in fact quite low considering the display requirements. (I bet a few farmers wish they got 75% of the retail price for their produce!) As for newspapers, well the cover price certainly doesn't reflect production costs anyway as they are largely paid for by advertising. - So let's consider fee for service. I can't get anything delivered within the town for less than 55 cents (a letter, maybe slightly less for bulk mail) a rolled up newspaper would cost me about $4.00 at a guess. (a Weekend Australian probably double). As for the outcome, I'm interested too....An Adelaide Age might be a welcome improvement on the Advertisers offering. :-) Hi Felicity.
Personally, as a retailer I would think a 33.3% markup (or 25% of cover price) would be resonable for selling publications, in fact quite low considering the display requirements. (I bet a few farmers wish they got 75% of the retail price for their produce!)

As for newspapers, well the cover price certainly doesn’t reflect production costs anyway as they are largely paid for by advertising. – So let’s consider fee for service. I can’t get anything delivered within the town for less than 55 cents (a letter, maybe slightly less for bulk mail) a rolled up newspaper would cost me about $4.00 at a guess. (a Weekend Australian probably double).

As for the outcome, I’m interested too….An Adelaide Age might be a welcome improvement on the Advertisers offering. :-)

]]> By: Felicity Arthur http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/comment-page-1/#comment-61 Felicity Arthur Wed, 09 Dec 2009 14:23:50 +0000 http://www.orroroo.com.au/?p=219#comment-61 I hear what you say, tim. I don't doubt rural newsagents have been hit hard, and I don't blame them for squealing. But it's probably worth stressing that the newsagents (as an industry) demand a non-negotiable 25 per cent (!) of the cover price. So I'm not sure you can blame News Ltd if they see a better way. I note that News said it was happy to negotiate with individual newsagents. I'd be really interested to hear how this eventually panned out in Orroroo? Cheers, Felicity I hear what you say, tim. I don’t doubt rural newsagents have been hit hard, and I don’t blame them for squealing. But it’s probably worth stressing that the newsagents (as an industry) demand a non-negotiable 25 per cent (!) of the cover price. So I’m not sure you can blame News Ltd if they see a better way.
I note that News said it was happy to negotiate with individual newsagents. I’d be really interested to hear how this eventually panned out in Orroroo?
Cheers, Felicity

]]> By: John Mannion http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/comment-page-1/#comment-18 John Mannion Mon, 23 Nov 2009 23:12:24 +0000 http://www.orroroo.com.au/?p=219#comment-18 Remember years ago there was a catch-cry, "stop the world I want to get off!" Well it's even more relevant now. The bloody world is out of control! Save the planet - kill the people! Remember years ago there was a catch-cry, “stop the world I want to get off!” Well it’s even more relevant now. The bloody world is out of control! Save the planet – kill the people!

]]> By: tim http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/comment-page-1/#comment-13 tim Tue, 17 Nov 2009 04:48:18 +0000 http://www.orroroo.com.au/?p=219#comment-13 Only yesterday the pollies were apologising for forced migrations, somehow I don't think News Ltd will ever be apologising for their forced migrations! :-( Not quite the same, but they still piss you off though! Only yesterday the pollies were apologising for forced migrations, somehow I don’t think News Ltd will ever be apologising for their forced migrations! :-(
Not quite the same, but they still piss you off though!

]]> By: JoT http://www.orroroo.com.au/2009/11/this-is-a-story-that-you-will-not-see-in-the-advertiser/comment-page-1/#comment-12 JoT Tue, 17 Nov 2009 04:36:20 +0000 http://www.orroroo.com.au/?p=219#comment-12 Don't you just luurve 'corporate speak' terms like "migration"? Might be worth forwarding to the guys at <a href="http://www.getup.org.au/campaigns/" title="Get Up" rel="nofollow">Get Up</a> (not their usual type of cause) but it's just another face of globalization, so maybe......? I've forwarded to mum - she's quite the activist these days!! :) Don’t you just luurve ‘corporate speak’ terms like “migration”? Might be worth forwarding to the guys at Get Up (not their usual type of cause) but it’s just another face of globalization, so maybe……? I’ve forwarded to mum – she’s quite the activist these days!! :)

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